About

We are a lifestyle and swimwear brand that captures the essence of sun-drenched days, fleeting moments of romance, and the simple joys of life by the water. Whether you’re chasing the warmth of the sun or creating your own little love story, we design with the vision of making every day feel like a perfect summer escape.

 

Our collections are split into two distinct but complementary departments:

 

Lifestyle swim: Our swimwear line is designed to evoke the spirit of sun-kissed moments and carefree adventures. With soft, luxurious fabrics and flattering cuts, each piece tells a story of romance, freedom, and effortless style—perfect for every sun-seeker and dreamer.

 

Training Swim: Embracing the idea of preparation and growth, our training line is for those who believe in the power of building strength, confidence, and a connection to the season. It’s more than just fitness; it’s about embracing the rhythm of your body and the warmth of the sun as you train, move, and live your best life.

 

At Seeded Swim, we believe in creating more than just products—we’re here to help you romanticize every moment, embrace the sun, and celebrate the beauty of summer, wherever you are.

Meet Our Founder

Lelia, the visionary behind Seeded, has always been captivated by the allure of the fashion world. From a young age, she harboured a dream of creating her own swimwear brand—a dream that has now become a vibrant reality.

After several years of absorbing inspiration and refining her skills living and working in the fashion industry in Europe, Lelia felt a pull back to her roots, to the breathtaking shores of Cape Town. It was here, amidst the sun-kissed beaches and azure waters, that the vision for Seeded truly took shape.

Drawing on her diverse experiences and unwavering determination, She set out to create a swimwear brand that encapsulates the essence of Cape Town’s vibrant coastal lifestyle—where sophistication meets effortless elegance, and every piece is infused with a sense of adventure and the essence of oneself.

Welcome to the world of Seeded Swim.